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Multimedia Powers Up Your Social Media

January 29, 2012 By 1 Comment

Today’s featured expert guest blogger is Janet Slack. Janet shares how to power up your social media with multimedia.

Multimedia encompasses any media that isn’t just text. Think audio, video, slideshow presentations, teleseminars, or webinars and you’re thinking multimedia.

Using various types of media with your blog or social media posts gives you many ways to connect with your audience members. People like to consume their information in a range of different ways, and by providing your content in multimedia format, you give your subscribers or followers a choice of how they want to interact with you.

Here are some of the most popular multimedia choices and why you should consider adding them to your social media marketing arsenal.

Audio: Podcasting and Content Downloads

Audio content has really taken off in the age of the iPod, iPhone, Android and tablet. Just about everyone has a portable audio player available in one of their electronics now.

Having your content in audio format makes it easy for people to listen while they’re on the go. It’s especially appealing for people who like to learn, but don’t want to set time aside to read a book.

Instead, they like to listen and learn while they’re on the bus, in their car, walking to lunch or while exercising.  The audio format makes it easy for them to do that.

Video: Letting Them See the Real You

How you appear in video approximates who you are in real life in a way that isn’t available in other media.

When reading text, people often form images of you that just aren’t how you actually are. When you’re on video, however, it’s a lot easier for people to get to know the real you.

The visual connection helps to build the sense of community with your audience.  Your viewer is developing a relationship with you as you really are.  This in turn results in more trust, more sales, more backlinks and more partnership opportunities.

Webinars & Online Slideshow Presentations

Other common forms of multimedia are webinars and online slideshow presentations.

One benefit of both of these types of media is that they help you to establish yourself as an expert in your market.  Both are powerful ways of getting your message across and to help your audience be familiar with your skills and ability to assist them.

Another benefit to using these types of media is that they offer you a stellar opportunity to sell products. Online presentations can build a great deal of trust for audience members and it’s possible to generate significant sales from a well placed and carefully crafted offer.

Multimedia Free or for a Fee

The most basic way to deliver multimedia is in a free online format. Simply encode your audio content in MP3 format or upload your short video content to YouTube or Vimeo and make it available online. Webinar systems will record your presentation for you and SlideShare and Prezi are ways to share your slideshows with your audiences.

A more complex way of delivering your multimedia content would be to charge for it. The revenue generated from video or audio content is often much greater than for the same material in written format.

In order to use multimedia to generate revenue, you’ll need to have a fulfillment system of some sort. You can deliver your content electronically with an autoresponder such as in an online membership program. If you want to deliver physical products, you could burn and mail CDs or DVDs. However, if your website gets significant traffic, you’ll probably need to work with a fulfillment house for production and distribution of the physical products.

Using multimedia with your blog and other social media marketing is one of the best ways to take your business up a level.  Give people the opportunity to interact with you in a variety of different ways and watch them respond with increased trust, connection and sales.

Janet Slack is a well-known author, coach, speaker and blogger on topics related to running a successful small business.     She has guided hundreds of other entrepreneurs in their use of social media to grow their businesses and fatten their wallets.    You can get a free copy of her popular book Biz Tips for Entrepreneurs filled with dozens of ideas for marketing YOUR biz here.

Ready to learn other ways to build your business. Check out Janet’s book Biz Tips. Click here

Filed Under: Blogging, Internet Marketing Tagged With: , , ,

Experts Academy ends tonight – more bonuses

January 24, 2012 By Leave a Comment

Today is your LAST CHANCE to enroll in Brendon Burchard’s Experts Academy Elite program.

It closes at midnight tonight, January 24th, and it won’t be back for another YEAR!

Plus, you get ALL the bonuses listed below when you get the program through my link. If you already ordered Experts Academy you will receive every single one.

Check out #7. During this private session I will share best practices I have used to make a boatload of money from Brendon’s ideas. And then I open it up to Q&A. But only those who get Experts Academy with the link below will qualify.

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Be sure to use my link in order to get the bonuses listed below.

Here’s my official Experts Academy Bonus:

1. Full Teleseminars for Money Membership program  - You’ll receive the full training on how to build a six figure income with teleseminars. This program is based on the exact strategies I use over and over to build my business. In my “chock full of usable information” 26 week membership program you’ll receive:

  • Specific strategies and techniques you can apply immediately to gain leads, better prospects and close more sales than ever before.
  • 26 MP3 Audio downloads –  consisting of very content driven information.
  • 26  Learning Guides filled to the brim with the information you will need to make money with telesmeminars.
  • Transcripts of each session that you can refer to again and again.
  • You Get! The emails, sales scripts, contracts, landing pages that I personally use to sell my teleseminars. So you don’t have to reinvent the wheel. You get it all.

2. Full membership in to my Short Term, High Profits Training program – In this program you learn exactly what you need to do to set up a fixed term continuity program that will generate revenue month after month after month.  Learn how to get a fixed term membership program up and running faster than you dreamed possible. Imagine waking up every single day, 7 days a week, 365 days a year, with money added to your bank account.

Quit trying to figure out a bunch of complex ways to make money online. With my proven formula I will show you exactly what to do in a step-by-step format. I simplify things in the most understandable format possible. And you can be among the first to learn exactly how to do this for yourself.  Discover how you can add hundreds, thousands and even tens of thousands of dollars to your revenue stream each and every month.

Nowadays you have to think in terms of residual income so you can minimize your workload. You need to know how to effectively market these programs to keep your funnel full. I will teach you how.

3. Monthly group coaching members only sessions. Each and every month you will be invited to a group coaching teleseminar where I focus on one main topic. You learn insights on the topic and then I open the lines to Q&A. This is where you can ask me any question you have on the topic. This is a very popular program with those who participate in it.

4. Monthly featured expert training. Each month I bring in an expert to speak on their area of expertise. I have experts who teach on affiliate marketing, gaining high visibility with media, building a responsive opt in subscriber list, profitable blogging, using PLR to build your business, joint venture marketing, and so much more. You receive a spot on these teleseminars and the full recording of each session each and every month.

5. One on one coaching session with me. I charge $400 an hour and you will receive a one hour session where we focus on your goals. You can use the full hour all at once or split it into two 30 minutes sessions.

6. The Transformational Life Home Study Course. Live a Life of Significance, Passion and Abundance

The Transformational Life is perfect for anyone who wants to take your exploration of life to one of the deepest levels possible. You will learn exactly what I do to create a life filled with joy, abundance, contribution, caring, creativity, vision and passion.

Regardless of where you reside, your age, gender, education level, religious or spiritual beliefs you are experiencing some level of personal and/or professional transformation.

Transformation is happening at an ever increasing rate; there’s no stopping it. When you embrace this transformation you will experience amazing shifts in your awareness, joy, passion, fulfillment and success in all areas of your life.

You get the complete program.

7. Private webinar for anyone who gets Experts Academy through my special link. This is going to be a private session where we create the subject matter together. After you have had a chance to go through Experts Academy material I will host a private session where you will learn how I applied Brendon’s information in my own business. You will learn best practices and what strategies I used to hit a home run. This is a session like none other.

JUST ADDED! 8. Selling from the Platform Discover exactly how to sell your products and services from any platform; online or off.

Whether you are a platform speaker, host teleseminars or are a featured expert on webinars you can substantially increase your revenues when you know what, how and when to sell your products and services. This is the first time ever I am offering this training. You are going to learn my best strategies that have made me hundreds of thousands of dollars in sales.

I have sold everything from multi media programs, books, teleseminars, mentoring courses, bundled packages, consulting services and more from the platform. I have worked with clients who sold hundreds, thousands and tens of thousands of dollars worth of product with my proven formula.

JUST ADDED! 9. Street Smarts Marketing book on CD sent directly to your home or office. This is the foundation of everything I teach in marketing. It’s yours free when you get Experts Academy through my link.

The value of all these bonuses exceeds what your investment in Brendon Burchards Expert Academy is. But you must act now while Brendon is still offering Experts Academy.

He is only opening up 400 students this time around and many have already registered.

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Here’s how to claim your Experts Academy Bonus:

1. Purchase Experts Academy with my Affiliate link so I get credit for your purchase:

2. Then IMMEDIATELY submit your purchase confirmation email/invoice/order # to my project manager so we can verify with Brendon’s team that you are indeed on our list of buyers,  and so we know how to contact you about claiming your Experts Academy Bonus. Send your receipt to tami@kathleengage.com

Submit your information here to claim your bonus for experts academy: tami@kathleengage.com

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Experts Academy Bonus Terms:
I, Kathleen Gage, am an Affiliate of Brendon Burchards. In order to qualify for this Experts Academy Bonus I must receive full Affiliate credit for your Experts Academy purchase between January 18th, 2012 and January 24, 2012, and must get paid the full commission for your Experts Academy  purchase. Some Bonus items will be given out before the refund period ends, others after the refund period ends. If you request a refund, and/or miss scheduled payments you forfeit the Bonus items. I also reserve the right to modify this bonus offer in any way I deem necessary including giving you more cool stuff than I promised.

Even if you don’t want to join Experts Academy…

Please do me a favor and “facebook like’ the blog post, or tweet about it, or share it with your list… I’d very much appreciate the help spreading the word about my Experts Academy Bonus

 

 

Filed Under: Internet Marketing Tagged With: , ,

Experts Academy Bonuses

January 20, 2012 By 5 Comments

Last year I purchased Experts Academy, one of Brendon Burchards signature program. To say it was one of the best programs I invested in is an understatement.

Over the last year I have gone through a great deal of personal loss. In spite of taking a LOT of time out of my business my revenues GREW by 8% this year. One reason is I chose to invest in Brendon Burchard’s Expert Academy.

I make a great living as an expert and with what I learned from Brendon’s program there is no end in sight as to what is possible.

When you know how to position yourself as an expert people come to you because you are the “expert” and they ready, willing and able to buy just about anything you care to sell them.

When I made my decision to get Experts Academy there were lots of people promoting it. Some offered incredible bonuses to go with it.

Although I KNEW I would get Experts Academy I also knew who I purchased from would be based on their bonus gifts.

Modeling after the success of offering super bonuses with Brendon Burchards Experts Academy I am offering some super bonuses to anyone who buys through me.

This year, I am an affiliate of Brendons and when you use my affiliate link you will get the following bonuses. You must use my link to receive my bonuses.

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Here’s my official Experts Academy Bonus:

1. Full Teleseminars for Money Membership program  - You’ll receive the full training on how to build a six figure income with teleseminars. This program is based on the exact strategies I use over and over to build my business. In my “chock full of usable information” 26 week membership program you’ll receive:

  • Specific strategies and techniques you can apply immediately to gain leads, better prospects and close more sales than ever before.
  • 26 MP3 Audio downloads –  consisting of very content driven information.
  • 26  Learning Guides filled to the brim with the information you will need to make money with telesmeminars.
  • Transcripts of each session that you can refer to again and again.
  • You Get! The emails, sales scripts, contracts, landing pages that I personally use to sell my teleseminars. So you don’t have to reinvent the wheel. You get it all.

2. Full membership in to my Short Term, High Profits Training program – In this program you learn exactly what you need to do to set up a fixed term continuity program that will generate revenue month after month after month.  Learn how to get a fixed term membership program up and running faster than you dreamed possible. Imagine waking up every single day, 7 days a week, 365 days a year, with money added to your bank account.

Quit trying to figure out a bunch of complex ways to make money online. With my proven formula I will show you exactly what to do in a step-by-step format. I simplify things in the most understandable format possible. And you can be among the first to learn exactly how to do this for yourself.  Discover how you can add hundreds, thousands and even tens of thousands of dollars to your revenue stream each and every month.

Nowadays you have to think in terms of residual income so you can minimize your workload. You need to know how to effectively market these programs to keep your funnel full. I will teach you how.

3. Monthly group coaching members only sessions. Each and every month you will be invited to a group coaching teleseminar where I focus on one main topic. You learn insights on the topic and then I open the lines to Q&A. This is where you can ask me any question you have on the topic. This is a very popular program with those who participate in it.

4. Monthly featured expert training. Each month I bring in an expert to speak on their area of expertise. I have experts who teach on affiliate marketing, gaining high visibility with media, building a responsive opt in subscriber list, profitable blogging, using PLR to build your business, joint venture marketing, and so much more. You receive a spot on these teleseminars and the full recording of each session each and every month.

5. One on one coaching session with me. I charge $400 an hour and you will receive a one hour session where we focus on your goals. You can use the full hour all at once or split it into two 30 minutes sessions.

The value of all these bonuses exceeds what your investment in Brendon Burchards Expert Academy is. But you must act now while Brendon is still offering Experts Academy.

He is only opening up 400 students this time around and many have already registered.

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Here’s how to claim your Experts Academy Bonus:

1. Purchase Experts Academy with my Affiliate link so I get credit for your purchase:

2. Then IMMEDIATELY submit your purchase confirmation email/invoice/order # to my project manager so we can verify with Brendon’s team that you are indeed on our list of buyers,  and so we know how to contact you about claiming your Experts Academy Bonus. Send your receipt to tami@kathleengage.com

Submit your information here to claim your bonus for experts academy: tami@kathleengage.com

Use This Special Link For My Experts Academy Bonus Offer:

https://burchardgroup.infusionsoft.com/go/ea5live/Kathleen

Experts Academy Bonus Terms:
I, Kathleen Gage, am an Affiliate of Brendon Burchards. In order to qualify for this Experts Academy Bonus I must receive full Affiliate credit for your Experts Academy purchase between January 18th, 2012 and January 24, 2012, and must get paid the full commission for your Experts Academy  purchase. Some Bonus items will be given out before the refund period ends, others after the refund period ends. If you request a refund, and/or miss scheduled payments you forfeit the Bonus items. I also reserve the right to modify this bonus offer in any way I deem necessary including giving you more cool stuff than I promised.

Even if you don’t want to join Experts Academy…

Please do me a favor and “facebook like’ the blog post, or tweet about it, or share it with your list… I’d very much appreciate the help spreading the word about my Experts Academy Bonus

 

Filed Under: Internet Marketing Tagged With: , ,

5 Simple Steps to money -making visibility for your blog

January 19, 2012 By Leave a Comment

It makes little difference what industry you are in, a blog is essential to the success of your marketing and promotions.

A blog allows you to promote a brick-and-mortar business, introduce new products to market, sell as an affiliate, position you and your company, increase search-engine rankings,  as well as increase your market reach and expert status.

Blogs are perfect for the famous and the not-so-famous. They are great for a pet supplier who wants to educate the market and sell products from his or her blog. Blogs are great for politicians to keep in touch with constituents.

Authors definitely benefit from having a blog, as do small business owners who are trying to secure business in a specific geographic area.

It’s no coincidence that thousands upon thousands of people all around the world are making money, have positioned their expert status, and tapped into their life’s passion through blogging.

However, don’t assume that all you need to do is set up your blog and the rest will take care of itself. The “field of dreams” approach is a recipe for failure. You have to do much more than simply build it and they will come.

You need to proactively promote your blog, attract readers and build a loyal following.

But how?

With my report – 5 Simple Steps to money -making visibility for your blog. Right now you can access this report absolutely FREE. That’s right. From Thursday, January 19th – Saturday, January 21st you can access the Kindle version of this report at no cost.

Click here to access your Kindle copy right away while it is still FREE.

Filed Under: Uncategorized Tagged With: , ,

My market is not online! Really???

January 18, 2012 By Leave a Comment

The following is yet another question from the recent survey I conducted.

“If I want to increase market awareness what would I do? I am a herbalist and live in South Africa my market doesn’t have access to internet.”

This is not an uncommon question. How do I increase market awareness? First, you must clearly define who your market is.

This is an area many people fail to put adequate effort into. The following questions will help you to gain more clarity on who your market is and is not.

Granted, you may not have answers to each question but this is a great starting point.

  • What is their age group?
  • Gender?
  • What is their family structure (number of children, extended family, etc.)?
  • What is their lifestyle like; active, sedentary, family oriented, spiritual, etc?
  • Where do they live?
  • What do they do for a living?
  • What keeps them awake at night?
  • How do they like to spend their spare time?
  • What motivates them?
  • What do they invest in specific to your offerings?
  • What are they likely to spend money on?
  • What is their annual income?
  • What methods do they prefer for online payment?
  • What type of web sites, forums and social networks do they visit?
  • How do they want their product delivered?

Regarding the concern of your market not having access to the Internet, this may be a very outdated belief. The beauty of the Internet is we have access to a global market. There are definitely people of every walk of life, with virtually every interest who do have access to the Internet.

Regarding reaching your market you can post articles in article directories, join and become active in forums your market “hangs out” in, gain visibility via social networking, utilize online radio, host teleseminars, to name just a few ways to gain visibility.

If you want to learn how to reach a global market via online radio check out my program on How to Build Your Platform and Revenues with Online Radio. Click here for more information. 

Filed Under: Uncategorized Tagged With: , ,

You’re wasting money on information products if you’re doing this…

December 24, 2011 By 11 Comments

Countless dollars are wasted every day on information products. People may as well flush their money down the toilet.

You might be wondering why someone who makes their living selling information products would say this. Here’s why.

More people than not buy product after product in hopes that the “next one” will be the magic bullet. They may have the best intentions when they hit the “buy now” button, but in quick order they get sidetracked, bored or realize it actually takes time, effort and work to get a result.

Then you have those who invest in products and do all they can to gain a high return on investment. With focused attention they likely achieve great results.

I’ve had more than one occasion where someone contacts me to ask if my program will finally be the one program that “works.”

“I’ve gotten dozens of programs, spent thousands of dollars, listened to countless experts but nothing has worked.”

When I get this type of inquiry I tell the person NOT to buy my information. Not because the information doesn’t work, but because I’m not naïve enough to think I will be the exception to the rule. I know my programs will be yet another in their long line of “programs that don’t work.”

Over the last year I have invested tens of thousands of dollars in my professional development. I have bought programs that range in price from $10 to $1,000, $2,000 and more. When investing in the higher priced programs I make sure the expert selling it is the real deal.

I also make sure I’m willing to invest time and effort into learning the material and implementing what I learn.

Amazingly, not one of those programs “didn’t work.” As a matter of fact I made money from each and every one.

I’m not alone in these results. Every day men and women around the globe are making money online, but they don’t assume for a minute they don’t have to put effort into gaining results.

As we move into the New Year many entrepreneurs are planning for the coming year. In order to get the most out of 2012 try this:

Take  an honest inventory of all the programs you have purchased in the last year. List everything you can think of. Prioritize the items according to what is likely to give you the quickest return on investment.

Commit learning and implementation time to each in order to get a return on investment. As you see your revenues grow, commit a percentage of your income to future programs.

Only buy those programs that will truly benefit you. (And yes, there are programs we need to grow our business)

Decide which experts you want to learn from. Resist the temptation to buy from those who promise great returns with no effort whatsoever. This kind of promise is a red flag.

Each time you buy a program commit to putting time and effort into the material. After all, the more you expect to offer your market the more you will have to put into your own development.

When you follow this simple formula you will be amazed at the results that are possible.

One expert who is the real deal is Connie Ragen Green. Connie has an incredible ability to generate massive revenues from affiliate marketing. She has a formula for success second to none.

To find out, join Connie and me on January 10th from a private Expert Training when you join my VIP Club. Check it by click here.

 

 

 

 

Filed Under: Information products, Internet Marketing Tagged With: , , ,

10 Tips to Make 2012 Productive, Profitable and Blessed

December 21, 2011 By 22 Comments

This is the time of year many professionals set goals and resolutions for the coming year in hopes of making the coming year better than the year before.

Unfortunately, most goals are forgotten within a short period of time.

Often this is due to trying to do too much with too little.

Here are a few tips that will allow you to free up time and energy.

1. Evaluate online subscriptions to determine if you need to continue receiving them. If you don’t need them, unsubscribe. This one action will save you lots of time by eliminating unneeded emails and clutter in your inbox.

2. Use the first hour of your day to monetize your business. Most people dive right into emails first thing in the morning. This may likely be one of the greatest time wasters in that emails tend to get us sidetracked very quickly, sucking up valuable time and energy.

3. Write a “to do” list at the end of each workday for your priorities for the next day. Here is a short video that will show you how to fully prioritize your “to do” tasks as well as big projects

4.  Think about the next 12 months. Commit to one project per month that will generate revenue for your business. I personally like to develop at least one new information product per month. It can be a report, a homestudy course, a teleseminar, a webinar or an MP3. By committing to one project per month you will be amazed at the momentum you will gain as well as the revenue you can generate.

5.  Commit to investing a minimum of 3 – 5% of your revenues to your learning and studies. I personally invest about 10%. You cannot possibly be at the top of your game unless you are at the top of your knowledge base.

6.  Join a mastermind group that will stretch you personally and professionally. Mastermind groups are an essential part of your business growth.

7.  Determine all the tasks that must be accomplished to run your business. Once you have a list compiled determine what you can outsource and what you absolutely must do yourself. Make a commitment to outsource those tasks that are time suckers and would be much more cost effective for a virtual assistant to do than for you to take your time to accomplish. This will free up your time to do what is most valuable for you, your business and your customers and clients.

8.  Commit time for family and friends. So often we get caught up in growing our businesses to the detriment of our personal relationships. Granted, growing our business is important but the growth need not prevent us from enjoying family and friends. After all, when all is said and done it is our family and friends who are with us through thick and thin.

9.  Take personal care time. This is an area many entrepreneurs fail miserably. If you don’t take care of yourself you won’t be much good for very long.

10. Give thanks. Give thanks for all your blessings, both personal and professional. Give thanks  for the opportunity to express who you are by way of your business. What an amazing blessing it is for us to be able to create an incredible life as a result of a successful business. Not only can we live an extremely comfortable life, we are able to contribute time and money to our communities and organizations we believe in, we are also given the opportunity to leave our legacy.

It doesn’t get much better than that.

To learn how you can begin building a Six Figure a Year Lifestyle Business check out  The VIP Club. Through the end of 2011 you save  nearly 50% on membership.

Click here for more information and to join.

Filed Under: Information products, Internet Marketing Tagged With: , , ,

Simple quiz reveals who is cut out for Internet marketing

December 4, 2011 By 14 Comments

Not everyone is suited to Internet marketing.  There are a number of reasons for this. Many will not succeed due to their unwillingness to face reality.

The reality is it takes time, knowledge and effort to succeed in the world of online marketing. Regardless of what you are marketing there are principles of success that apply.

For some reason many people fail to realize building a business online is exactly that; building a business.

Wonder if you have what it takes? Take this simple quiz to find out.

  1. I realize that the Internet is not about getting rich quick, but rather about building wealth over time?
  2. I am willing to put the time into learn from reputable experts?
  3. I am willing to face my fear of not knowing something by investing time in gaining appropriate knowledge?
  4. I understand one of the best ways to build a successful online business is with information products?
  5. I know others will benefit from my knowledge and am willing to learn how to package my knowledge in the most effective way?
  6. I know it takes an investment of time, money and effort to achieve success in any area.

If you answered YES to all of these questions, you have what it takes.

When you think of those who are succeeding with online marketing do you say, “They’re so lucky,” or do you say, “If they can do it so can I. With the right information and training I will learn how to create a successful business using the Internet.”

Join me on December 15th for a FREE Webinar – How to Build a Six Figure Online Business

Click here to register http://www.kathleengagetrains.com/6figure

Filed Under: Information products, Internet Marketing Tagged With: , ,

Are you getting your share of mailbox money?

August 6, 2011 By 4 Comments

Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?

Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.

I first heard the term from Mary Morrissey. When I heard her definition I realized I have had mailbox money for years.

Based on how you have your business set up you likely have a general idea of a minimum amount of money that will arrive daily whether it be a few hundred or a few thousand. Beyond the baseline, you likely won’t know from day to day how much cash will arrive. The reason? Multiple streams of revenue that fluctuates from day to day.

Multiple streams of revenue is exactly what it sounds like; money that comes from various sources. One way to create multiple streams of mailbox money is with information products; yours and those you sell for others.

The more information you have to offer that your market has an interest in the more revenue you can generate.

If you have no products of your own you can start by becoming an affiliate seller. Make sure whomever you sell for and whatever you make available you are selling an outstanding product or service you are proud to make available to your market. Never, ever, ever sell anything you can’t put your personal stamp of approval on.

Keep this in mind.
Don’t sell simply to make money. Making money simply for the sake of making money may be short lived. Start from the point of, “What would create the greatest value and truly serve my market?” When you think in terms of being of service, the money will follow for a long time to come.

You may have to test a few products to identify your markets’ sweet spot both with the type of information you are introducing and the price point.

Some online entrepreneurs are very successful by selling other experts’ products. Others prefer to create their own. Still others like a combination of the two.

I lean towards the latter.

If you’re planning on developing your own products now is the perfect time to begin. However, you will be well served to plan out what you introduce.

Follow these simple steps to move you in the right direction.

  1. Identify what your potential customers are interested in. A survey can help considerably in this area.
  2. Determine what knowledge you have that people would be willing to pay for.
  3. Decide the format for the information product; video, audio, MP3.
  4. Determine method of delivery; ClickBank, autoresponder, other.
  5. Determine method of payment; PayPal, credit card.
  6. Develop the product.
  7. Develop a landing page. If you’re not qualified you can find plenty of eager designers on www.elance.com or get a free or low cost template program.
  8. Market.

Obviously, there’s more detail I could cover, but this will be a great place to start. I can assure you that when you have several things to offer your market, both yours and those of other experts, you’ll get very used to watching your “mailbox money” arrive on a daily basis.

So much in fact, you will know what it means to have a lifestyle business.

What’s your experience with mailbox money? Are you getting your share?

Filed Under: Uncategorized Tagged With: , ,

I told her not to buy my program

June 28, 2011 By 15 Comments

Today I hosted a free teleseminar on how to make money with membership programs. The response was fabulous. With nearly 1,000 people registered for the event the energy was great.

I gave over an hour of nonstop content and an hour and a half of Q&A time. It was fabulous. The feedback from participants was amazing. Many couldn’t believe I shared so much in a free session.

As I often do, I invited those who felt they wanted me to work with them on a deeper level to join me for my four week mentoring course called – Short Term, High Profit Fixed Term Membership Programs.

Should I invest?
One woman asked me if I thought it was a good idea for her to invest in the program.  “I have bought lots of great programs but I never seem to apply the information. I have several excellent programs that I have not yet used. Do you think your program is for me?” this woman sincerely asked.

“No, I don’t. If you have not yet applied the information from the other programs you purchased you are likely going to repeat this behavior. I would suggest you NOT buy my program but rather dig into the other programs you have invested in and put those to work first. It’s up to you to change the pattern,” I responded.

Like many people, I invest in information from other experts. These investments can range from a few dollars to a few thousand dollars. Regardless of what the cost I don’t let the information collect dust.

My standard practice is to put time aside to study the material. I make a commitment to a specific amount of time that will be used for application.

Recently I invested $2,000 in an information product.  I applied one idea and within 48 hours more than made my money back. Was it by luck this happened? Not at all. It was by application.

What’s your practice?
What do you do when you invest in a program? Do you apply the information or do you let it collect dust moving on to the next bright shiny object?

Personally, I would much rather someone NOT invest in my programs if they are not going to apply the information. Those who know me know I am very passionate about what I teach. My teachings are based on real life experience and a proven track record. I know the information works, but only when someone works it and has the right mindset.

Skills are only part of what will lead to success. Mindset, belief and intention are all aspects of success. Another key element is action. Without action you are literally spitting in the wind.

When Joe talks I listen
I just got off the phone with a dear friend who is incredibly successful in his industry. Joe will be the first to tell you not only do you have to invest in training, you have to have the right mindset and beliefs as well as the willingness to take action.

Coming from someone who is in the top 2 – 3% of income earners in his industry, in a 35 year happy marriage, in great physical and emotional health, with a strong religious and spiritual beliefs I would say Joe knows of what he speaks.

So what does this have to do with my upcoming training program? In a word; everything.

I sincerely want to work with those who are ready to take their business to the next level. I thrive on working with people who are willing to take the necessary steps to achieve an outcome.

If you are serious about wanting to start a profitable membership program I encourage you to check out what you will learn over a 28 day period.

In four short weeks you will be given all the information you need to put your own program in place.

There’s just one thing. The program has only 97 spots available AND the price goes up on Friday, July 1st.

Take action now to see if this is a great fit for the direction you are taking your business. There’s just one thing; if you plan to invest and do nothing, do both of us a favor and don’t get the program. It’s not for you.

On the other hand if you plan to apply the information, great! This program is for you. Click here to learn more.

What has been your experience with information products? Do you use the information or do they collect dust among all the other purchases you make? What is your advice to someone who wants to learn how to discipline themselves into a higher level of success?

Comments welcome. Retweets also welcome.

 

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