The Street Smarts Marketer
Publishing a book is one thing. Getting it to bestseller is something completely different.
Many authors do not take time to market their books and then wonder why they are not selling. You must be very proactive in your book marketing.
Yesterday I posted my book – 101 Ways to Get Your Foot in the Door – as a Kindle version and within just a few hours hit #1, #2 and #3 in three categories for the book.
See how this was done by watching this short video.
Join me for the special event mentioned in the video. Bonus telesummit on April 26, 2011. Go to http://kathleengage.com/101ways.htm
Be sure to RETWEET this post and definitely join in on April 26th.
When marketing a book you need to use a number of strategies to get the word out.
An excellent way to marketing your book is to utilize the platform of Blog Talk Radio.
Not only is it very popular in many circles, but the SEO (search engine optimization) is outstanding.
Watch this two minute video to learn how you can get the most out of Blog Talk Radio interviews.
To get lots of radio interviews …
•You do NOT need any previous media experience
•You do NOT need to travel all over the country or world to get global visibility
•You do NOT need lots of money to get started
•You do NOT need to spend hours and hours searching for viable resources.
What you do need is access to the shows that are looking for HOT featured experts.
Not sure where to find interviews? Check out http://www.streetsmartsmarketing.com/radiointernetsales.htm
Let’s look at the facts.
Many people have heard about what to do but they are not quite sure how to identify what is really a money making product.
There is an art and a science to the process.
Information products include (but are not limited to) eBooks, eReports, MP3 files, podcasts and membership programs. Yup! Membership programs.
We began our session with a conversation about how important it is to be cautious of whom we take advice from about virtually anything, but in this case running a business online. There is no shortage of men and women eager to give advice who are not be qualified about this.
Yet, they state it as gospel that something is so for no other reason than they personally don’t like it.
In the years I’ve been making my living exclusively from online means I have heard over and over about what to do and what not to do from people who really aren’t that savvy when it comes to what works and what doesn’t with online revenue streams.
I became a professional speaker nearly 16 years ago something I heard over and
over from seasoned speakers was to develop product.
These
sage words made a huge difference to the success of my business. Why? Because
no matter what’s happening with the economy having various information
products such as books, eBooks, eReports, transcripts, and MP3’s, can make a
huge difference. You can go from a so-so revenue stream to one where you can generate
thousands upon thousands of dollars in passive income.
Not
only will information products boost your business they also boost your
revenues and your expert status more than just about anything else.
If
you have yet to develop your first “simple” product it may be easier than you
think to get started.
